ELECTRUM'S TATTOO CULTURE BLOG

Take Care of the Artist Behind the Art You can’t grind forever. Not without paying for it.And if you’re a tattooer, piercer, or creative who feels like you're constantly chasing the next booking, the next project, the next trend—it’s easy to forget that you are the asset. Here’s your permission slip to treat yourself like someone worth protecting.Because you are.

As a tattoo artist, you already juggle many tasks—from managing appointments to creating content and engaging with clients. While you’re deeply rooted in the creative process, some operational aspects can be time-consuming. Enter AI! Leveraging AI tools for business management, social media, scheduling, and more can free up time to focus on your art and your clients. Here’s a rundown of how to make AI work for you without it touching your creative process.

So you’ve got your dream machine. Congrats, hotshot. But your setup doesn’t stop there—and your clients (and their immune systems) are counting on you. A good tattoo station isn’t just about what puts ink in skin. It’s about what keeps your process clean, professional, and stress-free from start to finish. Here are 10 essentials every tattoo artist should have in their station—none of which plug in.

You’re not a mess.You’re not bad at being organized.And babe, you don’t need to “just focus harder.”You need better systems that actually work with your brain.   Tattooing demands insane levels of mental load every day:✅ Hygiene and bloodborne safety✅ Design focus✅ Client conversations✅ Time management✅ Physical stamina   If you don’t have good systems in place, it’s not if you’ll burn out,  it’s when.

Tattooing requires patience, precision and often hours of sitting and standing in uncomfortable positions, this over time, can lead to physical pain, discomfort and even long term damage. You can try to prevent this in a few ways, but thinking about ergonomics is very important and the good news is that this is actually quiet simple.

If you flinched a little when you heard “affiliate marketing,” you’re not alone. Tattoo artists have been taught that making money outside of sessions is "cringe" or "selling out." Like if you’re not dying behind the chair 60 hours a week, you’re not legit. Babe, that’s a lie. Affiliate marketing done right isn’t about being fake, pushing junk, or selling your soul. It’s about getting paid for the influence, trust, and expertise you already share, every single day.

Keep it simple! Don't overcomplicate it by having a million different ways to book. We recommend not booking through social media, but encouraging clients to email or complete an official form. The more options you give, the more opportunity there is for scammers to take advantage of.

YOUR ACCOUNT USERNAME, NAME AND BIO Your username should be your name or business name, as short as possible and if your name alone is not available; try adding a word for context "tattoo, tattoos, ink" for example if your name is Joey Smith, @joeysmith, @joeysmithtattoos, @inkbyjoey @joeytattoos etc. in your bio, your name should be your name or business name and then the city you work in and your profession. for example, Joey Smith | Tattoo Artist in Elkhart IN or Joey Smith Tattoos | Elkhart IN

Instagram has long been a go-to platform for tattoo artists showcasing their portfolios, but if you're looking to grow your client base further and stand out from the crowd, it's time to explore less conventional, yet highly engaging platforms like TikTok and Twitch. Here's how artists are successfully expanding their businesses through these innovative channels.

Being good at tattooing is one thing.Running a sustainable, profitable, life-supporting business is another. If you’re living appointment to appointment, burning out, forgetting your taxes, and wondering why you're still struggling financially; It’s not because you’re not talented.It’s because no one ever taught you how to actually build your business. Let’s change that.

Here are some essential tips to help you stop leaving money on the table and start treating your tattoo income like the business it absolutely is:

A great consultation can turn a curious inquiry into a lifelong client. If you want to nail your next tattoo consultation, here are some tips to help you prepare and win over clients.