Electrum's tattoo culture blog
Electrum's Tattoo Culture Blog
The Business Of Tattooing - Try Doing ANYTHING Else Before Complaining About This Slow Season
Tattooing gets slow. It’s not personal. It’s cycles, spending patterns, weather patterns, and sometimes the universe is just a little hater. But here’s the part no one likes hearing: sitting in your shop mumbling about how “it’s dead” won’t magically summon clients. 1. Gather Client Info (You Know… Like A Business) Tattoo artists love saying “I don’t know how to get clients.” Baby, you had them. They literally sat in your chair. You just never… collected their info. What you need:• Name• Email• Phone• Birthday• Interests (tiny multiple-choice works)• Past tattoos done by you• What they want next What to do with it:• Email them a quarterly newsletter (offers, new designs, studio updates)• A “birthday treat” flash discount• A “Hey, it’s been 6 months, let’s touch up/finish that piece” message Ways to collect this without feeling like a mall kiosk:• Add an iPad at checkout with a form• QR code on your front desk• Link in your bio for “studio updates + first-to-know drops”• Run a “Giveaway only for my mailing list” every few months People want to be contacted when it’s relevant. Just don’t be weird about it. 2. Fix Your Bio, Link, Highlights, and Grid Clarity beats aesthetics. Bio checklist:• Your city• Your style• Your booking link• A reason to book you Highlights:• Healed work• Aftercare• Available flash• FAQ• Prices/start rates Grid:Mix of:• Tattoo photos• Videos• Behind the scenes• Your face• Healed pieces• Flash• Offers People can’t book you if they don’t understand you. 3. Make Something. Anything. Slow season is creation season. • Draw new flash• Design a print• Build a healed gallery• Reorganize your booking process• Shoot a “day in the life”• Try a new cartridge group (Fire will make you feel like a god, by the way)• Set up retail in your studio (aftercare, prints, merch)• Test new workflows (Electrum Cleanse instead of harsh soaps) Motion creates momentum.Momentum creates bookings. 4. Email People Back Like It's 2019 You know what clients complain about most?Artists not replying. Set aside 30 minutes a day.Answer your emails.Follow up with old inquiries.Send price ranges, next steps, and booking instructions. This isn’t rocket science.It’s basic professional behaviour. 5. Build Community Instead of Waiting for One • Collaborate with a piercer• Make a “flash Friday” event• Host a meet-and-draw night• Ask other local businesses if you can leave cards or stickers• Donate a gift certificate to a fundraiser• Ask clients to send healed photos• Repost every healed photo in a highlight called “Healed” The artists who stay busy are the ones who stay visible. 6. Make a Website (Really. 2026 is coming. Be serious.)** You do not need a masterpiece. You need something functional. Bare-minimum pages:• Portfolio• About you• Booking form• Prices or starting rates• Aftercare• Shop location + hours• FAQ Easy tools that won’t fry your brain:• Wix• Squarespace• Shopify (if you want to sell prints or merch too) Your Instagram is not your website.Your booking link is not your portfolio.Your clients are confused, even if they’re too polite to say it. 7. Make Clear Offers (‘I have flash’ tells me nothing)** Artists keep posting the same three phrases:• “Books open”• “I have flash”• “DM to book” It’s vague. It’s giving: “please fail me harder.” Clear, irresistible offers look like:• “Three palm-sized floral designs available this month, $250 each, colour or black.”• “One last-minute spot tomorrow 3pm. Pick from these designs.”• “$100 off multi-session projects booked before Sunday.”• “These four flash pieces are pre-sized, pre-priced, and ready to go.” Tell people what you want them to buy.Humans love being explicitly guided. 8. DM People (And Relax, This Isn’t Begging) Don’t send “hey do you wanna book?” like some desperate Craigslist ad. This is how you do it: Human messages that actually work:• “Hey, I saw you got your first tattoo recently. How’d it heal?”• “You liked my post about lettering yesterday. Are you planning something?”• “Saw your story about your birthday. If you ever want a birthday tattoo, I’d love to design something.”• “Thanks for following. If you ever need inspo, I’ve got tons saved.” You’re not asking for a booking.You’re building rapport. People book tattoos with artists who feel like people, not robots holding machines. 9. Post Useful Stuff (Not Just Finished Tattoos) When it’s slow, educate. Teach. Share knowledge. Post things clients save because it’s useful. Ideas grounded in actual audience behaviour:• “Tattoo placement guide for first timers”• “What to wear for your tattoo appointment”• “How to choose reference photos”• “Tattoo pain chart”• “Healing week by week”• “Things I wish clients knew before their first big piece”• “Why good tattoos take time” If you’re constantly delivering value, people don’t forget you. 10. Talk on Camera (Quit Overthinking Your Face) Video performs better than photos. This isn’t a vibe; it’s every platform’s documented behaviour. But artists avoid video like it’s a hex. Stuff you can talk about without planning a TED Talk:• “Here’s a mistake beginners make in tattooing…”• “Designs I wish clients would ask for”• “Why artists charge what they charge”• “How to prep your skin before a tattoo”• “How lines heal vs how lines look day one”• “One thing I won’t tattoo anymore and why”• Time-lapse of a stencil• Your set-up (bonus points if you show Fire Cartridges, duh) The camera wants your voice, not your perfection. Slow seasons are inevitable.What you do during them is optional. This industry rewards the artists who act, build, talk, show up, and try.Not the ones sighing into their coffee. Now go do literally anything except complain. That’s the whole newsletter.
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The Business of Tattooing - Hidden Costs in Your Tattoo Setup You’re Not Tracking (But Definitely Should Be)
You know your machine cost $1,200. You probably track your ink, cartridges, and PPE. But there’s a good chance you’re still bleeding money through the little things—and we’re not talking plasma. These hidden costs quietly eat your profits and make it harder to scale, save, or even just breathe as an artist.
Clients Are Spending Differently This Year — Here’s How to Pivot
If your books feel slower, your DMs feel quieter, or clients seem hesitant to commit… you’re not imagining it. North America, the UK, and much of Europe are experiencing a tattoo recession — not because tattoos are less popular, but because consumer spending is changing. People still want tattoos.They’re just spending money differently.
The Business of Tattooing - How to price your tattoos without undervaluing your art and time
As a tattoo artist, pricing your work can be one of the most challenging aspects of the job. Setting rates that reflect your skill, experience, and time is essential—not just for your income but for establishing your value in the industry. Undervaluing your art can lead to burnout, frustration, and financial instability. Here’s how to price your tattoos confidently and fairly without selling yourself short.
The Quiet Exit of Burned-Out Artists: Why So Many Mid-Career Tattooers Are Leaving and What It Means for the Next Generation
The quiet exit of burned-out artists should be a wake-up call. Tattooing is more than a hustle—it’s a career that requires sustainability. For the next generation, the lesson is clear: protect your body, your time, and your creativity now, so you don’t have to bow out quietly later.
The Business of Tattooing - The Death of Walk-Ins? Or the Beginning of a Comeback?
Walk-ins are one of the most iconic parts of tattoo history. For decades, they defined shop culture: neon “Tattoo” signs glowing, clients flipping through flash, and spontaneous choices made in the moment. It was fast, accessible, and social—tattooing as part of the street. But today’s industry looks different. Between Instagram portfolios, booking apps, and specialized styles, most artists are booked weeks (sometimes months) in advance. The romantic idea of strolling in for a quick piece feels almost like a relic.
The Business of Tattooing - 8 Good habits for better mental health as a tattoo artist
Being a tattoo artist is incredibly rewarding, but it can also be mentally and physically demanding. Long hours, high-pressure creative expectations, and constant interaction with clients can take a toll on your mental health if you’re not careful. Prioritizing self-care and establishing healthy habits isn’t just about feeling good—it’s about ensuring you can continue creating amazing art while maintaining your well-being. Here are the best habits for tattoo artists to support mental health
The Business of Tattooing: Tattooing through chaos: what’s working in 2025
LET’S NAME WHAT’S HAPPENING:Booking is slower across the board - even for talented, established artists. Clients are canceling more often (money’s tight everywhere). Costs of ink, rent, and supplies have all gone up. Social media isn’t hitting the way it used to. And on top of that, you’re supposed to be an artist, a therapist, a business owner, and a content creator? Let’s take a breath.
The Business of Tattooing - Affiliate Marketing Isn’t Selling Out — It’s Buying In (to Your Worth)
If you flinched a little when you heard “affiliate marketing,” you’re not alone. Tattoo artists have been taught that making money outside of sessions is "cringe" or "selling out." Like if you’re not dying behind the chair 60 hours a week, you’re not legit. Babe, that’s a lie. Affiliate marketing done right isn’t about being fake, pushing junk, or selling your soul. It’s about getting paid for the influence, trust, and expertise you already share, every single day.
The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season
Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.
About the Electrum Blog:
From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.
A few of the things you'll find in our blog posts:
- Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
- Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
- Product Information: Details about our specific products.
- Interviews and Events: Discussions and recaps from industry events.
