The Business of Tattooing - Beyond Instagram: Using TikTok and Twitch to Build Your Tattoo Business

Memphis Mori

Jun 30, 2025

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social media for tattoo artists that is not instagram

Instagram has long been a go-to platform for tattoo artists showcasing their portfolios, but if you're looking to grow your client base further and stand out from the crowd, it's time to explore less conventional, yet highly engaging platforms like TikTok and Twitch. Here's how artists are successfully expanding their businesses through these innovative channels.

Why TikTok?

TikTok offers massive visibility through its unique algorithm that quickly identifies and promotes engaging content. Unlike Instagram, TikTok's short-form videos allow tattoo artists to reach wider and younger audiences through authentic, relatable content.

Tips for Tattoo Artists on TikTok:

Show Behind-the-Scenes: Videos detailing your tattooing process, station setup, or stencil preparation captivate viewers interested in your craft.

Educational Snippets: Share quick tips about tattoo aftercare, styles, or industry insights.

Participate in Trends: Adapt viral trends to showcase your art creatively.

Case Study: Artist CORI JIN (@GOLD_CAVIAR) gained popularity on TikTok by showcasing tattooing experiences, client reactions, and personal insights into tattoo designs. Her relatable, engaging approach quickly built a strong following and significantly boosted her client bookings.

Why Twitch?

Twitch isn't just for gamers anymore. This live-streaming platform is rapidly becoming a hub for artists and creative communities. Streaming live tattoo sessions allows potential clients to experience your personality and artistic skill firsthand, creating an authentic connection.

Tips for Tattoo Artists on Twitch:

Interactive Sessions: Engage live with viewers, answering questions about techniques, ink, or your artistic journey.

Collaborations: Stream with other artists or host Q&A sessions with clients.

Regular Scheduling: Maintain a consistent streaming schedule to build a reliable audience.

Case Study: Tattoo artist Brandon Herrera (@brandonherrera_tattoo) leveraged Twitch by hosting regular tattoo sessions, offering viewers live consultations, and answering questions in real-time. This interactive approach built trust and attracted new clients who valued transparency and engagement.

Making the Most of Your Content

Enhance your live-streaming and TikTok content using high-quality tattoo products to showcase your professionalism. Electrum Tattoo Supply offers industry-leading products like FIRE Tattoo Cartridges for precision, Electrum Ink for vibrant results, and Dermor Tattoo Barrier and Cleanse to ensure optimal healing and impressive results. Demonstrating your use of premium supplies from Electrum positions you as a trustworthy professional committed to excellence and when you sign up for our INSIDERS PROGRAM you can get PAID cash for the content you're already posting! WIN WIN.

LEARN MORE ABOUT ELECTRUM INSIDERS

Exploring platforms like TikTok and Twitch provides tattoo artists with unique, engaging opportunities to connect directly with a broader audience. By embracing these platforms and showcasing your artistry using quality tattoo supplies, you can effectively build your client base and strengthen your professional brand.