Electrum's tattoo culture blog
Electrum's Tattoo Culture Blog
Clients Are Spending Differently This Year — Here’s How to Pivot
If your books feel slower, your DMs feel quieter, or clients seem hesitant to commit… you’re not imagining it. North America, the UK, and much of Europe are experiencing a tattoo recession — not because tattoos are less popular, but because consumer spending is changing. People still want tattoos.They’re just spending money differently.
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☀️❄️ How Do I Take Care of a Tattoo in Summer and Winter?
Your skin changes with the seasons — your tattoo care should too. Tattoos are forever, but your skin isn’t.Dry air, sun, heat, cold, sweat — every season can mess with your ink if you’re not careful. Whether you’re dripping in SPF or bundled in hoodies, here’s how to keep your tattoos bright, healthy, and aging gracefully all year round. ☀️ SUMMER: Protect the Ink, Not Just the Vibe 1. Sunscreen Is Non-Negotiable UV rays are your tattoo’s worst enemy. They break down pigment and make your tattoo look faded and dull.Rule: Any tattoo that’s healed (6+ weeks) needs SPF 30 or higher every day it’s exposed.Choose a mineral-based, fragrance-free sunscreen — your skin (and ink) will thank you. 2. Keep It Clean and Cool Sweat and bacteria can cause irritation on healing tattoos.If you’re newly inked, avoid the beach, pools, and lakes for at least 2 weeks — they’re full of bacteria that can lead to infection. 💚 Pro tip: Artists trust Electrum Cleanse to gently clean and refresh tattooed skin without harsh chemicals. It’s safe for fresh tattoos and perfect post-session. 3. Hydration = Glow Dehydrated skin looks dull, and so do your tattoos.Drink plenty of water, moisturize daily, and use lightweight, non-comedogenic lotions during hot weather to keep your tattoo supple and smooth. WINTER: Combat Dryness & Cracking 1. Moisturize Like It’s a Job Cold air and indoor heat = dry skin disaster.When your skin’s dry, it tightens and flakes — not cute, and not great for your tattoos.Use a thick, fragrance-free moisturizer twice a day to keep your tattoos looking sharp and your skin barrier happy. 2. Avoid Scalding Showers Hot water feels amazing, but it strips your skin’s natural oils.Opt for warm showers and pat (don’t rub) your tattoo dry afterward. Apply lotion while your skin is still slightly damp to lock in moisture. 3. Watch the Fabric Friction Winter clothing = layers = friction.Tight sleeves and scratchy fabrics can cause premature fading or irritation on healing tattoos.Stick to breathable layers and soft fabrics until you’re fully healed. 💚 Pro tip: New tattoos heal faster and stay protected with Dermor Tattoo Barrier Film. It keeps your tattoo safe from dry air, friction, and bacteria without suffocating your skin. All-Season Tattoo Care Rules Don’t pick or scratch your tattoo — ever. Keep it clean and lightly moisturized during healing. Use SPF every single day, no matter the season. Schedule touch-ups if your ink starts to fade — that’s normal over time. The Bottom Line Your tattoos deserve the same energy you give your skincare routine.Whether it’s blazing hot or freezing cold, taking a few extra steps each season keeps your art looking as fresh as the day it was done. Because good tattoos don’t fade — they’re protected.
The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season
Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.
About the Electrum Blog:
From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.
A few of the things you'll find in our blog posts:
- Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
- Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
- Product Information: Details about our specific products.
- Interviews and Events: Discussions and recaps from industry events.
