ELECTRUM'S TATTOO CULTURE BLOG
The Business of Tattooing - How to price your tattoos without undervaluing your art and time
As a tattoo artist, pricing your work can be one of the most challenging aspects of the job. Setting rates that reflect your skill, experience, and time is essential—not just for your income but for establishing your value in the industry. Undervaluing your art can lead to burnout, frustration, and financial instability. Here’s how to price your tattoos confidently and fairly without selling yourself short.
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Does Getting a Tattoo Hurt?
Spoiler: Yes. But also no. But mostly... yes. Let’s get this out of the way — tattoos hurt.You’re having a bunch of tiny needles repeatedly pierce your skin to inject ink. Of course it’s not a spa treatment. But pain isn’t the same for everyone, and what hurts like hell for one person might barely register for another. The real question is: how much does it hurt, and what can you do about it?Let’s break it down like an honest tattooer would. The Science Behind the Sting A tattoo needle moves between 50 and 3,000 times per minute, depositing pigment into the second layer of your skin (the dermis).Your brain interprets that as pain, but your body releases endorphins — so after a few minutes, many people actually settle into a weirdly calm groove. Some even find it meditative. Others white-knuckle the table and pray for the sweet release of death. (Both are valid.) 💀 Pain Level by Placement Pain depends on how many nerve endings and how much padding are in the area you’re tattooing. Placement Pain Level Why It Hurts Forearm / Outer Arm 😎 Easy Thicker skin, fewer nerves Thigh / Calf 😌 Mild Fatty tissue = cushion Upper Back / Shoulder 😬 Medium Bony but tolerable Ribs / Spine / Sternum 😭 Extreme Thin skin + nerves + vibration Ankles / Feet / Hands 🫠 High Bones and tendons close to surface Neck / Head / Face ⚡ Severe Sensitive skin + nerve clusters Basically: the bonier and thinner the skin, the worse it feels. What You Can Do to Make It Easier Pain tolerance can vary day to day. Here’s how to make sure your body’s on your side: ✅ Do: Eat a full meal and hydrate beforehand. Get a good night’s sleep. Bring headphones or something to focus on. Take deep breaths and relax your muscles. 🚫 Don’t: Show up hungover or dehydrated. Take painkillers like aspirin (they thin your blood). Skip meals. You’ll crash mid-session and regret life. Move suddenly or flinch without warning your artist. The Tools That Help Modern tattooing has come a long way. Artists today have options that make the process smoother for both of you. Numbing Products: Many artists now use safe, professional numbing sprays and creams — ask yours before booking. High-end Equipment: Needles like Electrum Fire Cartridges glide more smoothly through the skin, reducing trauma and irritation. Clean Prep: Electrum Cleanse keeps skin disinfected and calm before and during tattooing. Aftercare Wraps: Dermor Tattoo Barrier locks out bacteria and friction while your tattoo heals, cutting down post-session irritation. Pain might be part of the process — but suffering doesn’t have to be. The Real Talk Here’s the truth: the pain is temporary, but the art is forever.Most people say the sensation is “annoying but doable.”And when you look at your healed tattoo — healed perfectly because you used the good stuff — you’ll know it was worth every second. So yeah, tattoos hurt.But so does regret. Choose your pain wisely.
What Your Tattoo Style Says About You (According to Science... Kind Of)
Your tattoos don’t define you—but they definitely express you.Whether you’re covered in flash, fine line florals, or biomech beasts, your skin is a living gallery of what you love, fear, and fight for. So what does your tattoo style say about you?Probably more than you’d admit to your therapist.
Tattoo Red Flags: What to Watch Out For Before You Book
Because the only thing sketchy at your tattoo appointment should be the drawing. Whether it’s your first tattoo or your fiftieth, walking into the wrong shop can turn a dream piece into a permanent regret. The truth is, not every artist—or studio—is created equal.
The Business of Tattooing - Why “Exposure” Isn’t Payment, But Visibility Can Be Currency
Tattoo artists have been hearing it forever: “We can’t pay you, but think of the exposure.” Most of us know that’s BS. You can’t pay rent with exposure, and you can’t buy ink with Instagram likes. But here’s the twist: in the TikTok + IG era, visibility can translate into real bookings—if you treat it strategically. The difference between empty “exposure” and valuable visibility is how you leverage it.
The Business of Tattooing - Digital Portfolios and SEO: Getting Found Online
In today’s digital-first world, having an eye-catching online portfolio isn’t just a nice-to-have—it’s essential for tattoo artists who want to showcase their work and attract new clients. But simply posting your art online isn’t enough. To really get noticed, you need to understand and implement Search Engine Optimization (SEO) strategies.
💀 Tattoo Myths That Need to Die Already
Tattooing is one of the oldest art forms in the world, but misinformation still spreads faster than ink in a blowout.If you love tattoos, do your research, support professional artists, and trust the tools that keep them (and your skin) safe. Because the only thing that should live forever… is your art. 💚
How to Build a Tattoo Flash Book (That Doesn’t Suck)
So you’ve got a few designs, a sketchbook full of half-finished ideas, and a burning desire to be taken seriously.Time to build a flash book, right? Yes—but let’s make it one that doesn’t suck. Whether you’re an apprentice or a new artist, your flash book is more than just “cool art”—it’s your handshake, your pitch, your silent sales rep sitting on the counter waiting to get picked. Here’s how to make one that clients actually want to pick from. 1. Know the Purpose of Your Flash Book Your flash isn’t just for show.It should: Help clients choose something from your style Show off your linework and saturation skills Give you consistent practice with designs you love Make it easy to say “No customs, flash only this month” A good flash book = fewer chaotic last-minute redesigns + more tattoos you actually want to do. 2. Pick a Style and Stick to It Flash isn’t where you show off your range.It’s where you define your voice. If your flash book has: A cute kawaii frog A biomech skull A photorealistic lion A fine line flowerYou don’t look versatile—you look like you’re still figuring out who you are. Pick a vibe. Commit. Build around that. 3. Design for Skin, Not Just Aesthetics Tattoo flash has to be tattooable. Not just pretty. When designing: Use bold, clean linework Avoid excessive tiny detail that won’t heal well Think about placement—arm, thigh, ankle—does it fit? Use black to create depth and contrast, even in color pieces If it wouldn’t hold up in five years, it doesn’t belong in your book. 4. Organize It Logically Nobody wants to flip through chaos. Try organizing your book by: Theme (flowers, critters, daggers, spooky babes) Size or pricing tiers Color vs. black and grey Label clearly. Include dimensions, prices (if applicable), and whether designs are repeatable or one-and-done. 5. Print It Professionally (or Neatly AF) Yes, you can use an iPad or a nice binder, but don’t make it look like a high school art project. Options: Laminated printouts in a sleek portfolio binder A branded iPad flash book for easy browsing Printed zines you hand out or sell at events Use consistent formatting. Add your name/handle on each page. Sign your flash. 6. Update It Regularly Your style evolves. Your skill improves.That flash sheet you loved 6 months ago? Might not hit the same now. Schedule time every month or so to: Retire old pieces Redraw or tweak old designs Add new ones you’re excited about Make seasonal or themed sheets (Halloween flash, Pride flash, etc.) 7. Make It Easy to Choose from The best flash books don’t intimidate people.They spark joy and say: “Pick me. I’m gonna look hot on your leg.” Don’t overload your pages. Keep the layout clean.Highlight your favorite pieces.And make sure someone who knows nothing about tattoos could flip through and fall in love. Bonus: What to Avoid Sloppy linework (clients notice) Unclear pricing or sizing Ripping other artists’ flash (you will get called out) Adding customs into the flash book (keep them separate) TL;DR: Flash That Sells = Art You’d Want Tattooed on Your Best Friend Because if you’re going to spend hours drawing it, printing it, and showing it off—you deserve to actually tattoo it. Start small. Stay consistent. Keep refining.
The Business of Tattooing - How to Attract Your Dream Tattoo Clients: A Step-by-Step Guide
Every tattoo artist dreams of a steady stream of clients who love their work, respect their time, and align perfectly with their artistic style. But attracting your dream clients doesn’t happen by chance - it’s all about intentional branding, marketing, and building relationships. Here’s how to make it happen:
The Business of Tattooing - The Death of Walk-Ins? Or the Beginning of a Comeback?
Walk-ins are one of the most iconic parts of tattoo history. For decades, they defined shop culture: neon “Tattoo” signs glowing, clients flipping through flash, and spontaneous choices made in the moment. It was fast, accessible, and social—tattooing as part of the street. But today’s industry looks different. Between Instagram portfolios, booking apps, and specialized styles, most artists are booked weeks (sometimes months) in advance. The romantic idea of strolling in for a quick piece feels almost like a relic.
The 7-Step Sanitary Station Setup (So You Don’t Get Roasted on TikTok)
For new tattoo artists who want to work clean, stay legal, and keep clients safe. Your station is the foundation of your practice—not just how it looks, but how it protects. Whether you're setting up at a street shop, a private studio, or your first apprenticeship, these 7 steps will help you meet (or beat) health board standards and avoid the kind of viral videos no one wants.
The Business of Tattooing - A practical guide for Dealing with difficult clients
As a tattoo artist, you’ll work with clients from all walks of life. While most are respectful and excited about their tattoo journey, you’ll occasionally encounter clients who can be *challenging*. Whether they’re indecisive, overly critical, or difficult to manage, handling these situations with professionalism is crucial for maintaining your reputation and creating a positive experience for everyone involved.
The Business Of Tattooing: The Client Experience Funnel
Every tattooer knows: it’s not just the art that keeps clients coming back—it’s the experience. From the moment someone hits “Send” on that first DM to the day their tattoo heals, you’re building trust (or losing it).
