ELECTRUM'S TATTOO CULTURE BLOG

In today’s world, social media is often the go-to for attracting clients, but it’s not the only way to build a successful tattoo business. In fact, choosing to avoid social media means you’ll need to work smarter, and harder. You will need to invest more time in networking, and put consistent effort into offline strategies. While this route will be challenging, it’s entirely possible to create a strong client base without a single post or profile. Here’s how to do it:

 LET’S NAME WHAT’S HAPPENING:Booking is slower across the board - even for talented, established artists. Clients are canceling more often (money’s tight everywhere). Costs of ink, rent, and supplies have all gone up. Social media isn’t hitting the way it used to. And on top of that, you’re supposed to be an artist, a therapist, a business owner, and a content creator? Let’s take a breath.

You’re not a mess.You’re not bad at being organized.And babe, you don’t need to “just focus harder.”You need better systems that actually work with your brain.   Tattooing demands insane levels of mental load every day:✅ Hygiene and bloodborne safety✅ Design focus✅ Client conversations✅ Time management✅ Physical stamina   If you don’t have good systems in place, it’s not if you’ll burn out,  it’s when.

YOUR ACCOUNT USERNAME, NAME AND BIO Your username should be your name or business name, as short as possible and if your name alone is not available; try adding a word for context "tattoo, tattoos, ink" for example if your name is Joey Smith, @joeysmith, @joeysmithtattoos, @inkbyjoey @joeytattoos etc. in your bio, your name should be your name or business name and then the city you work in and your profession. for example, Joey Smith | Tattoo Artist in Elkhart IN or Joey Smith Tattoos | Elkhart IN

A great consultation can turn a curious inquiry into a lifelong client. If you want to nail your next tattoo consultation, here are some tips to help you prepare and win over clients.

Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.