ELECTRUM'S TATTOO CULTURE BLOG
The Business of Tattooing - Maximizing Client Engagement in the Digital Age: From Booking to Aftercare
In today’s fast-paced digital world, every interaction with your clients - from the moment they book an appointment to the follow-up aftercare - is an opportunity to build lasting relationships and a thriving tattoo business. Whether you’re a seasoned artist or just starting out, integrating modern digital tools into your workflow can streamline your process and enhance your client experience.
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The Business of Tattooing: How to Raise Your Prices Without Losing Clients or Your Mind
Raising your tattoo prices doesn’t have to mean alienating your regulars or sparking a DM riot. It’s about communicating clearly, honoring your growth, and remembering you’re a business owner—not a vending machine.
What Tattoo Suppies to Upgrade First When You Can’t Afford to Upgrade Everything
Every artist hits that point: your setup works… but barely. Your back hurts, your stencils slide off, your ink looks like it came from a gas station. You want to level up—but your bank account said, “be serious.” Here’s the realistic, not-sponsored, artist-approved guide to what you should actually upgrade first when money’s tight.Prioritized by: Client safety → Tattoo quality → Artist health.
The Business of Tattooing - That’s Not ADHD — That’s Just Poor Shop Systems (And How to Actually Fix It)
You’re not a mess.You’re not bad at being organized.And babe, you don’t need to “just focus harder.”You need better systems that actually work with your brain. Tattooing demands insane levels of mental load every day:✅ Hygiene and bloodborne safety✅ Design focus✅ Client conversations✅ Time management✅ Physical stamina If you don’t have good systems in place, it’s not if you’ll burn out, it’s when.
The Business of Tattooing - Affiliate Marketing Isn’t Selling Out — It’s Buying In (to Your Worth)
If you flinched a little when you heard “affiliate marketing,” you’re not alone. Tattoo artists have been taught that making money outside of sessions is "cringe" or "selling out." Like if you’re not dying behind the chair 60 hours a week, you’re not legit. Babe, that’s a lie. Affiliate marketing done right isn’t about being fake, pushing junk, or selling your soul. It’s about getting paid for the influence, trust, and expertise you already share, every single day.
The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.
Being good at tattooing is one thing.Running a sustainable, profitable, life-supporting business is another. If you’re living appointment to appointment, burning out, forgetting your taxes, and wondering why you're still struggling financially; It’s not because you’re not talented.It’s because no one ever taught you how to actually build your business. Let’s change that.
The Business of Tattooing - Tax Tips for Tattoo Artists
Here are some essential tips to help you stop leaving money on the table and start treating your tattoo income like the business it absolutely is:
