ELECTRUM'S TATTOO CULTURE BLOG
The Business of Tattooing - The Psychology of Repeat Clients: Why They Come Back (or Don’t)
Every tattooer knows the thrill of a getting a new client - but repeat clients?! They’re the backbone of a sustainable career, returning clients not only bring steady income, they also become your biggest advocates, sending you referrals and posting your work on social media. So why do some clients stay in a long term relationship with one artist for years while others bounce? The answer is partially customer service and the other part: psychology.
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10 Questions You Should Ask Before Starting a Tattoo Apprenticeship
So you want to be a tattoo artist? Sick. But before you say yes to an apprenticeship—or drop a few thousand bucks—you need to ask the right questions. Why?Because not all apprenticeships are created equal. Some are solid mentorships that launch great careers. Others are overpriced, abusive, or… let’s just say questionable. These ten questions will help you spot the difference before you're scrubbing tubes for two years and learning nothing.
The Business of Tattooing: How to Raise Your Prices Without Losing Clients or Your Mind
Raising your tattoo prices doesn’t have to mean alienating your regulars or sparking a DM riot. It’s about communicating clearly, honoring your growth, and remembering you’re a business owner—not a vending machine.
What Tattoo Suppies to Upgrade First When You Can’t Afford to Upgrade Everything
Every artist hits that point: your setup works… but barely. Your back hurts, your stencils slide off, your ink looks like it came from a gas station. You want to level up—but your bank account said, “be serious.” Here’s the realistic, not-sponsored, artist-approved guide to what you should actually upgrade first when money’s tight.Prioritized by: Client safety → Tattoo quality → Artist health.
The Business of Tattooing - Stop Letting Instagram Control Your Income
Instagram is a great tool—but it should never be your only one. If every time the algorithm shifts your bookings slow down, your business is too dependent on a platform that you don’t own.
If Your Art Is a Trend, So Is Your Tattooing Career
Tattoo trends are shaped by a mess of influences—everything from celebrity culture to the gravitational pull of social media algorithms. The problem? Trends move faster than ink heals. When artists hitch their entire business to the latest micro-style, they’re gambling with burnout, client regret, and financial instability. Let’s break down why.
The Difference Between Cleaning, Sanitizing, Disinfecting, and Sterilizing (And Why It Matters)
In tattooing, using the wrong product (or using the right one the wrong way) isn’t just bad practice—it can literally put your clients at risk. Understanding the difference between cleaning, sanitizing, disinfecting and sanitizing is foundational for keeping your setup safe, professional, and compliant.
Tattoo Shop Etiquette: What Every Apprentice Should Know (But Is Too Scared to Ask)
Because “just clean stuff” isn’t exactly a job description. Getting into a tattoo shop as an apprentice is exciting—and terrifying. You’re surrounded by experienced artists, intimidating tools, and a million unwritten rules no one explained. If you’re constantly wondering “Am I doing this right?” or “Are they mad at me?”, you’re not alone. So here it is: the etiquette guide you wish someone handed you on day one. Straightforward, respectful, and based on real shop experience—not TikTok myths. 1. Don’t Wait to Be Told to Clean—Just Clean If there’s dust on a baseboard, wipe it. If the garbage is 60% full, take it out. Tattoo shops need to be sterile, and nobody wants to ask you to do what’s obviously gross. Pro Tip: Re-cleaning something that already looks clean is part of the job. Get used to it. 2. Learn Everyone’s Routine Without Asking Watch how the artists set up their stations. See what grip tape they use. How many rinse cups they pour. When they like their coffee. Learn to anticipate. Don’t ask “Need help?”—just quietly do what you know they need. 3. Say “Good Morning” and “Good Night” It’s basic, but you'd be shocked how many apprentices treat the shop like a side quest. Greet everyone when you arrive. Say goodbye when you leave. You’re part of the team now. 4. Stay Off Your Phone (Unless You’re Filming Content They Asked For) Scrolling Instagram while your mentor is scrubbing tubes? Bad look. If you're not actively working or learning, ask what you should be doing. Use your downtime to restock gloves, refill paper towel, clean flash frames—anything. If you’re filming content for the shop, great! But ask before posting. 5. Don’t Touch Someone’s Station Without Permission Even if you think it’s just a towel. Even if it looks abandoned. Tattoo stations are treated like sterile zones. If you touch something while it’s being set up, you might’ve just cost that artist 20 minutes of rewrapping and re-cleaning. 6. Your Job Is to Learn—but Also to Watch, Listen, and Shut Up Sometimes You’ll have questions. That’s good. But there’s a time and place. Don’t interrupt a stencil application to ask what kind of liner someone’s using. Take notes and ask when there’s a break. ✍️ Keep a notebook. Write things down. Refer to it before asking the same question twice. 7. Know That Every Artist Teaches Differently Some mentors will micromanage you. Others will throw you into the deep end. Neither is wrong. Your job is to adapt, stay respectful, and show up with a good attitude—even if you’re washing tubes for the fifth time today. 8. If You Don’t Know—Ask. If You Mess Up—Own It. Mistakes happen. What matters is how you respond. Don’t lie. Don’t hide it. Be honest, fix what you can, and show that you’re paying attention. That builds trust faster than trying to act perfect. 9. Be Useful—Even If No One’s Watching Clean the bathroom. Mop behind the door. Restock the stencil paper before it runs out. When your mentor sees that you’re thinking ahead, that’s when real responsibility follows. 10. Don’t Tattoo at Home. Don’t Tattoo Without Permission. Period. This one is sacred. No kitchen tattoos. No scratching on friends. No “just practicing” on yourself. Your mentor is investing in your growth. Respect that. 🔥 Tattooing before you’re ready is not only dangerous—it’s a fast way to lose your apprenticeship. 🙏 TL;DR: Tattoo shop etiquette isn’t just about being polite. It’s about being aware, proactive, and humble. The best apprentices become the best artists—not because they knew everything, but because they knew how to listen, show up, and earn trust. Looking for supplies that won’t embarrass you in front of your mentor?👉 Check out Electrum's beginner gear picks here
The Business of Tattooing - The Client Education Shift: Why 2025 Clients Aren’t the Same as 2015 Clients
If you’ve been tattooing long enough, you’ve seen it.Ten years ago, a client might walk in and say: “I want a tattoo. What do you think would look cool?” Now?They walk in with a Pinterest board, three TikToks, an AI mockup, and a 20-minute lecture on ink migration they got from a YouTube comment section. This isn’t a bad thing—it’s just different. And the way we educate and work with clients has to evolve to match it. 1. Informed… But Not Always Accurate Social media has made tattoo knowledge accessible to anyone with a phone.Some of it’s solid.Some of it… could make a dermal anchor reject from sheer bad vibes alone. Your job now isn’t just to teach—it’s to un-teach before you teach. Correct myths about healing, color longevity, and style limitations Show actual healed work in your portfolio to set realistic expectations Share why you do things a certain way so clients understand it’s not arbitrary 2. Passive Education Saves You Time If you’re answering the same questions over and over, you’re bleeding time you could be tattooing.Instead: Turn FAQs into Instagram carousel posts Make short “myth-busting” videos for TikTok Create a shop “Start Here” page with prep guides, aftercare, and policy explanations Educate once. Repurpose forever. 3. Education Is Marketing Every time you share knowledge, you’re marketing your expertise. Healed tattoo reels show your long-term quality Aftercare guides build trust Explainers about trends (like fine-line or color realism) position you as the authority Informed clients are more confident, less micromanaging, and more likely to rebook. 4. Re-Educate Without the “Actually…” Tone matters. No one likes being corrected like they’re in trouble. Instead of: “Actually, that’s wrong.” Try: “That’s a common belief, but here’s how it works in practice.” Validate → Redirect → Educate.They leave feeling informed, not embarrassed. 5. Streamline Your Process Use the Client Education Shift to make your workflow smoother: Pre-send prep instructions and aftercare guides Build a highlight reel on Instagram for common questions Keep a library of healed photos for different skin tones and tattoo styles The more educated your clients are (with your info), the smoother your day will run. The Client Education Shift isn’t a problem—it’s an opportunity.Your knowledge is a value-add that keeps clients coming back, sends referrals your way, and protects the integrity of your work. Teach often. Teach well. And teach everywhere your clients hang out online.
Beginner Tattoo Gear Picks: What You Actually Need to Start Tattooing
A no-BS guide to getting your station together—without wasting money or pissing off your mentor. If you’re just starting out as a tattoo apprentice (or prepping to go pro), the internet will try to convince you that you need a $2,000 machine, 48 ink bottles, and a ring light the size of the moon. But real ones know: the best artists start with clean fundamentals, not flashy extras.
The Business of Tattooing - Book Tattoos in 2025 Without Ever Posting on Instagram
In today’s world, social media is often the go-to for attracting clients, but it’s not the only way to build a successful tattoo business. In fact, choosing to avoid social media means you’ll need to work smarter, and harder. You will need to invest more time in networking, and put consistent effort into offline strategies. While this route will be challenging, it’s entirely possible to create a strong client base without a single post or profile. Here’s how to do it:
The Business of Tattooing: Tattooing through chaos: what’s working in 2025
LET’S NAME WHAT’S HAPPENING:Booking is slower across the board - even for talented, established artists. Clients are canceling more often (money’s tight everywhere). Costs of ink, rent, and supplies have all gone up. Social media isn’t hitting the way it used to. And on top of that, you’re supposed to be an artist, a therapist, a business owner, and a content creator? Let’s take a breath.
10 ways to take care of your artist self (especially now)
Take Care of the Artist Behind the Art You can’t grind forever. Not without paying for it.And if you’re a tattooer, piercer, or creative who feels like you're constantly chasing the next booking, the next project, the next trend—it’s easy to forget that you are the asset. Here’s your permission slip to treat yourself like someone worth protecting.Because you are.
