The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season

Memphis Mori

Jan 3, 2025

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Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.

1. Leverage Social Media Platforms

Social media is an essential tool for tattoo artists. Platforms like Instagram, TikTok, and Facebook are visual-based, making them perfect for showcasing your work. Post regularly with high-quality images of your tattoos, behind-the-scenes shots, and client testimonials. Engage with your followers by responding to comments and messages, and use relevant hashtags to expand your reach. Instagram Reels and TikTok videos, in particular, offer huge potential for viral content.

2. Run Social Media Contests

Encourage your followers to share your work by hosting contests or giveaways. Ask participants to share your post, tag friends, or use a branded hashtag for a chance to win a free tattoo or a discounted session. This not only spreads awareness of your business but also incentivizes engagement with your brand, helping you grow your following organically.

3. Encourage Client Referrals

Word-of-mouth is one of the most effective ways to attract new clients. Offer a referral program where existing clients can get a small discount or an added service for bringing in new customers. When clients love their tattoos, they’re likely to recommend you to friends and family—especially when there’s an incentive to do so.

4. Collaborate with Local Businesses

Partner with other local businesses such as barbershops, salons, or boutiques. You can exchange flyers or business cards and display them in each other’s spaces, or even create joint promotions. This gives you access to a new audience and enhances your visibility in the local community. You could also offer to create custom designs for their clients, fostering goodwill and additional exposure.

5. Offer Discount Tattoo Flash Days

Hosting a discounted tattoo flash day can bring a lot of attention to your shop. By offering smaller designs at a reduced cost for a limited time, you create a buzz that can lead to long-term client relationships. Make sure to promote the event on social media and encourage attendees to share their experiences to further spread the word.

6. Create Tattoo Art Videos or Tutorials

People love engaging video content, especially when it’s educational or entertaining. Create short tutorials or time-lapse videos of your tattooing process and share them on YouTube, TikTok, or Instagram. You can also offer insights into tattoo aftercare or how you create custom designs. These videos position you as an expert in your field and can attract people interested in learning more about the tattoo industry.

7. Attend Community Events

Participating in community events, such as art shows or local markets, is a great way to showcase your work and network with potential clients. Set up a booth displaying your portfolio or offering small tattoo designs. Engaging directly with people in your community builds connections and increases your visibility.

8. Encourage Online Reviews

Positive reviews on platforms like Google, Yelp, and Facebook can significantly influence potential clients. Encourage happy clients to leave reviews by sending a follow-up message after their tattoo session. These reviews not only boost your credibility but also help your business rank higher in local searches.

9. Host a Q&A or AMA (Ask Me Anything)

Engage with your audience by hosting a Q&A session on Instagram Live or Tiktok. Allow people to ask questions about your tattooing process, your artistic style, or the industry in general. This provides value to your followers while showcasing your expertise and personality, making you more approachable to potential clients.