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Electrum's tattoo culture blog

Electrum's Tattoo Culture Blog

The Business of Tattooing - Beyond Instagram: Using TikTok and Twitch to Build Your Tattoo Business
business

The Business of Tattooing - Beyond Instagram: Using TikTok and Twitch to Build Your Tattoo Business

Memphis Mori

Instagram has long been a go-to platform for tattoo artists showcasing their portfolios, but if you're looking to grow your client base further and stand out from the crowd, it's time to explore less conventional, yet highly engaging platforms like TikTok and Twitch. Here's how artists are successfully expanding their businesses through these innovative channels.

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The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.
business

The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.

Memphis Mori

Being good at tattooing is one thing.Running a sustainable, profitable, life-supporting business is another. If you’re living appointment to appointment, burning out, forgetting your taxes, and wondering why you're still struggling financially; It’s not because you’re not talented.It’s because no one ever taught you how to actually build your business. Let’s change that.

The Business of Tattooing - Tax Tips for Tattoo Artists
business

The Business of Tattooing - Tax Tips for Tattoo Artists

Memphis Mori

Here are some essential tips to help you stop leaving money on the table and start treating your tattoo income like the business it absolutely is:

The Business of Tattooing: Turn Tattoo Consultations to Paid Bookings
bookings

The Business of Tattooing: Turn Tattoo Consultations to Paid Bookings

Memphis Mori

A great consultation can turn a curious inquiry into a lifelong client. If you want to nail your next tattoo consultation, here are some tips to help you prepare and win over clients.

The Business of Tattooing: How to Prevent Burnout as a Tattoo Artist
business of tattooing

The Business of Tattooing: How to Prevent Burnout as a Tattoo Artist

Memphis Mori

Burnout is common in the tattoo industry, but it’s not a sign of weakness or failure. By setting boundaries, taking care of your physical and mental health, and reconnecting with your creative side, you can manage burnout and keep your love for tattooing alive. 

The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season
bookings

The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season

Memphis Mori

Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.

The Business of Tattooing: The 5 Mistakes You're Making On Instagram That Are Costing You Tattoo Clients 😱
business of tattooing

The Business of Tattooing: The 5 Mistakes You're Making On Instagram That Are Costing You Tattoo Clients 😱

Memphis Mori

Right now, QUALITY is more important to the algorithm. The priorities are constantly changing as the IG gods keep changing the metrics, but consistency is something that has consistently been important.

About the Electrum Blog:

From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.

A few of the things you'll find in our blog posts:

  • Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
  • Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
  • Product Information: Details about our specific products.
  • Interviews and Events: Discussions and recaps from industry events.
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