Electrum's tattoo culture blog
Electrum's Tattoo Culture Blog
The Business Of Tattooing - Try Doing ANYTHING Else Before Complaining About This Slow Season
Tattooing gets slow. It’s not personal. It’s cycles, spending patterns, weather patterns, and sometimes the universe is just a little hater. But here’s the part no one likes hearing: sitting in your shop mumbling about how “it’s dead” won’t magically summon clients. 1. Gather Client Info (You Know… Like A Business) Tattoo artists love saying “I don’t know how to get clients.” Baby, you had them. They literally sat in your chair. You just never… collected their info. What you need:• Name• Email• Phone• Birthday• Interests (tiny multiple-choice works)• Past tattoos done by you• What they want next What to do with it:• Email them a quarterly newsletter (offers, new designs, studio updates)• A “birthday treat” flash discount• A “Hey, it’s been 6 months, let’s touch up/finish that piece” message Ways to collect this without feeling like a mall kiosk:• Add an iPad at checkout with a form• QR code on your front desk• Link in your bio for “studio updates + first-to-know drops”• Run a “Giveaway only for my mailing list” every few months People want to be contacted when it’s relevant. Just don’t be weird about it. 2. Fix Your Bio, Link, Highlights, and Grid Clarity beats aesthetics. Bio checklist:• Your city• Your style• Your booking link• A reason to book you Highlights:• Healed work• Aftercare• Available flash• FAQ• Prices/start rates Grid:Mix of:• Tattoo photos• Videos• Behind the scenes• Your face• Healed pieces• Flash• Offers People can’t book you if they don’t understand you. 3. Make Something. Anything. Slow season is creation season. • Draw new flash• Design a print• Build a healed gallery• Reorganize your booking process• Shoot a “day in the life”• Try a new cartridge group (Fire will make you feel like a god, by the way)• Set up retail in your studio (aftercare, prints, merch)• Test new workflows (Electrum Cleanse instead of harsh soaps) Motion creates momentum.Momentum creates bookings. 4. Email People Back Like It's 2019 You know what clients complain about most?Artists not replying. Set aside 30 minutes a day.Answer your emails.Follow up with old inquiries.Send price ranges, next steps, and booking instructions. This isn’t rocket science.It’s basic professional behaviour. 5. Build Community Instead of Waiting for One • Collaborate with a piercer• Make a “flash Friday” event• Host a meet-and-draw night• Ask other local businesses if you can leave cards or stickers• Donate a gift certificate to a fundraiser• Ask clients to send healed photos• Repost every healed photo in a highlight called “Healed” The artists who stay busy are the ones who stay visible. 6. Make a Website (Really. 2026 is coming. Be serious.)** You do not need a masterpiece. You need something functional. Bare-minimum pages:• Portfolio• About you• Booking form• Prices or starting rates• Aftercare• Shop location + hours• FAQ Easy tools that won’t fry your brain:• Wix• Squarespace• Shopify (if you want to sell prints or merch too) Your Instagram is not your website.Your booking link is not your portfolio.Your clients are confused, even if they’re too polite to say it. 7. Make Clear Offers (‘I have flash’ tells me nothing)** Artists keep posting the same three phrases:• “Books open”• “I have flash”• “DM to book” It’s vague. It’s giving: “please fail me harder.” Clear, irresistible offers look like:• “Three palm-sized floral designs available this month, $250 each, colour or black.”• “One last-minute spot tomorrow 3pm. Pick from these designs.”• “$100 off multi-session projects booked before Sunday.”• “These four flash pieces are pre-sized, pre-priced, and ready to go.” Tell people what you want them to buy.Humans love being explicitly guided. 8. DM People (And Relax, This Isn’t Begging) Don’t send “hey do you wanna book?” like some desperate Craigslist ad. This is how you do it: Human messages that actually work:• “Hey, I saw you got your first tattoo recently. How’d it heal?”• “You liked my post about lettering yesterday. Are you planning something?”• “Saw your story about your birthday. If you ever want a birthday tattoo, I’d love to design something.”• “Thanks for following. If you ever need inspo, I’ve got tons saved.” You’re not asking for a booking.You’re building rapport. People book tattoos with artists who feel like people, not robots holding machines. 9. Post Useful Stuff (Not Just Finished Tattoos) When it’s slow, educate. Teach. Share knowledge. Post things clients save because it’s useful. Ideas grounded in actual audience behaviour:• “Tattoo placement guide for first timers”• “What to wear for your tattoo appointment”• “How to choose reference photos”• “Tattoo pain chart”• “Healing week by week”• “Things I wish clients knew before their first big piece”• “Why good tattoos take time” If you’re constantly delivering value, people don’t forget you. 10. Talk on Camera (Quit Overthinking Your Face) Video performs better than photos. This isn’t a vibe; it’s every platform’s documented behaviour. But artists avoid video like it’s a hex. Stuff you can talk about without planning a TED Talk:• “Here’s a mistake beginners make in tattooing…”• “Designs I wish clients would ask for”• “Why artists charge what they charge”• “How to prep your skin before a tattoo”• “How lines heal vs how lines look day one”• “One thing I won’t tattoo anymore and why”• Time-lapse of a stencil• Your set-up (bonus points if you show Fire Cartridges, duh) The camera wants your voice, not your perfection. Slow seasons are inevitable.What you do during them is optional. This industry rewards the artists who act, build, talk, show up, and try.Not the ones sighing into their coffee. Now go do literally anything except complain. That’s the whole newsletter.
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The Business of Tattooing - Hidden Costs in Your Tattoo Setup You’re Not Tracking (But Definitely Should Be)
You know your machine cost $1,200. You probably track your ink, cartridges, and PPE. But there’s a good chance you’re still bleeding money through the little things—and we’re not talking plasma. These hidden costs quietly eat your profits and make it harder to scale, save, or even just breathe as an artist.
The Business of Tattooing - Tattooing Is Still a Trade. Treating It Like One Matters.
Tattooing is creative.It’s expressive.It’s cultural. But it is still a trade. It relies on: Physical skill developed over time Specialized tools Repetition and refinement Knowledge passed through practice, not shortcuts When tattooing is treated like a hobby instead of a trade, problems follow quickly. Underpricing becomes normal.Overworking feels expected.Reinvesting in tools feels optional instead of necessary. Trades survive because they respect systems.Reliable tools. Repeatable processes. Standards that protect the worker. Professionalism isn’t selling out.It’s how trades stay alive. Social media has blurred the line between visibility and stability. A large following doesn’t guarantee sustainable income. Viral attention doesn’t protect your hands, your back, or your nervous system. Treating tattooing like a trade means: Pricing your labor realistically Choosing tools that perform consistently Building workflows that don’t rely on constant exhaustion The goal isn’t to look successful online.It’s to still be tattooing years from now. That’s trade thinking.And it matters.
The Business of Tattooing - Things You Can Write Off as a Tattoo Artist (And What You Can’t)
If you're self-employed as a tattoo artist in the U.S., you’re considered a sole proprietor (unless you’ve registered as an LLC or S-Corp). That means you report your business income and expenses on Schedule C (Form 1040)—and knowing what qualifies as a business expense under IRS rules can save you thousands (and a nasty audit).
The Business of Tattooing - Tattoo Less, Earn More: 3 Things Six-Figure Tattooers Do Differently
Let’s get one thing straight - just being good at tattooing isn’t enough anymore. The artists pulling in six figures aren’t necessarily the most talented, most followed, or most booked-out. But they are running their business like a business. They know their numbers. They don’t live in their DMs. And they’re making content that connects and converts.
The Business of Tattooing - Why You’re Not Booking — and How to Fix It Fast
So Your Books Aren’t Full - Now What?Here’s the truth: most tattoo artists aren’t struggling because of their art.They’re struggling because their systems, communication, and visibility are letting them down. If you’re feeling burnt out, under-booked, or just over chasing clients - here are 4 things you can start doing today to fix that.
The Business of Tattooing - 4 tips for Dealing with Difficult Consultations
As a tattoo artist, consultations can either pave the way to amazing artwork or lead to frustrating dead ends. Difficult consultations often arise due to mismatched expectations, communication barriers, or clients unsure of what they truly want. Here's how you can expertly navigate these tricky interactions, ensuring your client leaves confident and your bookings stay full.
Clients Are Spending Differently This Year — Here’s How to Pivot
If your books feel slower, your DMs feel quieter, or clients seem hesitant to commit… you’re not imagining it. North America, the UK, and much of Europe are experiencing a tattoo recession — not because tattoos are less popular, but because consumer spending is changing. People still want tattoos.They’re just spending money differently.
The Business of Tattooing - Micro-Trends, Macro-Money: How Styles Like “Ignorant Tattoos,” “Fine-Line,” or “Sticker Sleeves” Affect Long-Term Sustainability
Micro-trends can be incredible for visibility and fast cash, but they’re not a business model by themselves. The smartest artists use trends as leverage: they attract new clients, grow social reach, and then transition those clients into bigger, more sustainable work.
The Business of Tattooing - Creating a Tattoo Studio Culture That Retains Top Talent
As a seasoned tattoo artist and studio owner, I've seen firsthand how the right culture transforms a tattoo studio from merely a workplace into a thriving creative community. Attracting skilled artists is one thing; retaining them long-term is another challenge altogether. Here's how you can build an environment that motivates your artists to stay and grow alongside your business.
The Business of Tattooing - How to price your tattoos without undervaluing your art and time
As a tattoo artist, pricing your work can be one of the most challenging aspects of the job. Setting rates that reflect your skill, experience, and time is essential—not just for your income but for establishing your value in the industry. Undervaluing your art can lead to burnout, frustration, and financial instability. Here’s how to price your tattoos confidently and fairly without selling yourself short.
The Business of Tattooing - From Passion to Profit: Business Essentials for Tattoo Artists
Turning your passion for tattooing into a thriving business involves more than just creating amazing art—it requires a solid foundation in business strategy. Whether you're just starting out or looking to streamline your existing operations, understanding the business essentials is key to sustainable growth and profitability. Here’s how to transform your tattoo artistry into a successful enterprise.
The Business of Tattooing - Why “Exposure” Isn’t Payment, But Visibility Can Be Currency
Tattoo artists have been hearing it forever: “We can’t pay you, but think of the exposure.” Most of us know that’s BS. You can’t pay rent with exposure, and you can’t buy ink with Instagram likes. But here’s the twist: in the TikTok + IG era, visibility can translate into real bookings—if you treat it strategically. The difference between empty “exposure” and valuable visibility is how you leverage it.
About the Electrum Blog:
From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.
A few of the things you'll find in our blog posts:
- Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
- Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
- Product Information: Details about our specific products.
- Interviews and Events: Discussions and recaps from industry events.
