Electrum's tattoo culture blog
Electrum's Tattoo Culture Blog
The Business of Tattooing - Affiliate Marketing Isn’t Selling Out — It’s Buying In (to Your Worth)
If you flinched a little when you heard “affiliate marketing,” you’re not alone. Tattoo artists have been taught that making money outside of sessions is "cringe" or "selling out." Like if you’re not dying behind the chair 60 hours a week, you’re not legit. Babe, that’s a lie. Affiliate marketing done right isn’t about being fake, pushing junk, or selling your soul. It’s about getting paid for the influence, trust, and expertise you already share, every single day.
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The Business of Tattooing - How to Protect Your Clients From Scams
Keep it simple! Don't overcomplicate it by having a million different ways to book. We recommend not booking through social media, but encouraging clients to email or complete an official form. The more options you give, the more opportunity there is for scammers to take advantage of.
The Business of Tattooing - How To Set Up An Engaged Instagram Account For Your Tattooing
YOUR ACCOUNT USERNAME, NAME AND BIO Your username should be your name or business name, as short as possible and if your name alone is not available; try adding a word for context "tattoo, tattoos, ink" for example if your name is Joey Smith, @joeysmith, @joeysmithtattoos, @inkbyjoey @joeytattoos etc. in your bio, your name should be your name or business name and then the city you work in and your profession. for example, Joey Smith | Tattoo Artist in Elkhart IN or Joey Smith Tattoos | Elkhart IN
The Business of Tattooing - Beyond Instagram: Using TikTok and Twitch to Build Your Tattoo Business
Instagram has long been a go-to platform for tattoo artists showcasing their portfolios, but if you're looking to grow your client base further and stand out from the crowd, it's time to explore less conventional, yet highly engaging platforms like TikTok and Twitch. Here's how artists are successfully expanding their businesses through these innovative channels.
The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.
Being good at tattooing is one thing.Running a sustainable, profitable, life-supporting business is another. If you’re living appointment to appointment, burning out, forgetting your taxes, and wondering why you're still struggling financially; It’s not because you’re not talented.It’s because no one ever taught you how to actually build your business. Let’s change that.
The Business of Tattooing: How to Prevent Burnout as a Tattoo Artist
Burnout is common in the tattoo industry, but it’s not a sign of weakness or failure. By setting boundaries, taking care of your physical and mental health, and reconnecting with your creative side, you can manage burnout and keep your love for tattooing alive.
The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season
Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.
The Business of Tattooing: The 5 Mistakes You're Making On Instagram That Are Costing You Tattoo Clients 😱
Right now, QUALITY is more important to the algorithm. The priorities are constantly changing as the IG gods keep changing the metrics, but consistency is something that has consistently been important.
About the Electrum Blog:
From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.
A few of the things you'll find in our blog posts:
- Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
- Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
- Product Information: Details about our specific products.
- Interviews and Events: Discussions and recaps from industry events.
