Electrum's tattoo culture blog
Electrum's Tattoo Culture Blog
The Business of Tattooing: How to Raise Your Prices Without Losing Clients or Your Mind
Raising your tattoo prices doesn’t have to mean alienating your regulars or sparking a DM riot. It’s about communicating clearly, honoring your growth, and remembering you’re a business owner—not a vending machine.
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The Business of Tattooing - Stop Letting Instagram Control Your Income
Instagram is a great tool—but it should never be your only one. If every time the algorithm shifts your bookings slow down, your business is too dependent on a platform that you don’t own.
If Your Art Is a Trend, So Is Your Tattooing Career
Tattoo trends are shaped by a mess of influences—everything from celebrity culture to the gravitational pull of social media algorithms. The problem? Trends move faster than ink heals. When artists hitch their entire business to the latest micro-style, they’re gambling with burnout, client regret, and financial instability. Let’s break down why.
The Business of Tattooing - The Importance of Being Human: Connecting with Your Tattoo Clients
In the world of tattooing, technical skill is only part of the equation. Tattoos are deeply personal, often carrying stories, emotions, and meaning for the people who wear them. As a tattoo artist, your clients aren't just looking for a great piece of art—they’re looking for someone they can trust with their stories, their vision, and even their vulnerabilities. One of the most powerful ways to build that trust is by showing your human side. Letting your clients see who you are beyond the tattoo machine can make a world of difference in your career and client relationships.
The Business of Tattooing - The Client Education Shift: Why 2025 Clients Aren’t the Same as 2015 Clients
If you’ve been tattooing long enough, you’ve seen it.Ten years ago, a client might walk in and say: “I want a tattoo. What do you think would look cool?” Now?They walk in with a Pinterest board, three TikToks, an AI mockup, and a 20-minute lecture on ink migration they got from a YouTube comment section. This isn’t a bad thing—it’s just different. And the way we educate and work with clients has to evolve to match it. 1. Informed… But Not Always Accurate Social media has made tattoo knowledge accessible to anyone with a phone.Some of it’s solid.Some of it… could make a dermal anchor reject from sheer bad vibes alone. Your job now isn’t just to teach—it’s to un-teach before you teach. Correct myths about healing, color longevity, and style limitations Show actual healed work in your portfolio to set realistic expectations Share why you do things a certain way so clients understand it’s not arbitrary 2. Passive Education Saves You Time If you’re answering the same questions over and over, you’re bleeding time you could be tattooing.Instead: Turn FAQs into Instagram carousel posts Make short “myth-busting” videos for TikTok Create a shop “Start Here” page with prep guides, aftercare, and policy explanations Educate once. Repurpose forever. 3. Education Is Marketing Every time you share knowledge, you’re marketing your expertise. Healed tattoo reels show your long-term quality Aftercare guides build trust Explainers about trends (like fine-line or color realism) position you as the authority Informed clients are more confident, less micromanaging, and more likely to rebook. 4. Re-Educate Without the “Actually…” Tone matters. No one likes being corrected like they’re in trouble. Instead of: “Actually, that’s wrong.” Try: “That’s a common belief, but here’s how it works in practice.” Validate → Redirect → Educate.They leave feeling informed, not embarrassed. 5. Streamline Your Process Use the Client Education Shift to make your workflow smoother: Pre-send prep instructions and aftercare guides Build a highlight reel on Instagram for common questions Keep a library of healed photos for different skin tones and tattoo styles The more educated your clients are (with your info), the smoother your day will run. The Client Education Shift isn’t a problem—it’s an opportunity.Your knowledge is a value-add that keeps clients coming back, sends referrals your way, and protects the integrity of your work. Teach often. Teach well. And teach everywhere your clients hang out online.
The Business of Tattooing - Book Tattoos in 2025 Without Ever Posting on Instagram
In today’s world, social media is often the go-to for attracting clients, but it’s not the only way to build a successful tattoo business. In fact, choosing to avoid social media means you’ll need to work smarter, and harder. You will need to invest more time in networking, and put consistent effort into offline strategies. While this route will be challenging, it’s entirely possible to create a strong client base without a single post or profile. Here’s how to do it:
The Business of Tattooing - That’s Not ADHD — That’s Just Poor Shop Systems (And How to Actually Fix It)
You’re not a mess.You’re not bad at being organized.And babe, you don’t need to “just focus harder.”You need better systems that actually work with your brain. Tattooing demands insane levels of mental load every day:✅ Hygiene and bloodborne safety✅ Design focus✅ Client conversations✅ Time management✅ Physical stamina If you don’t have good systems in place, it’s not if you’ll burn out, it’s when.
The Business of Tattooing - How To Set Up An Engaged Instagram Account For Your Tattooing
YOUR ACCOUNT USERNAME, NAME AND BIO Your username should be your name or business name, as short as possible and if your name alone is not available; try adding a word for context "tattoo, tattoos, ink" for example if your name is Joey Smith, @joeysmith, @joeysmithtattoos, @inkbyjoey @joeytattoos etc. in your bio, your name should be your name or business name and then the city you work in and your profession. for example, Joey Smith | Tattoo Artist in Elkhart IN or Joey Smith Tattoos | Elkhart IN
The Business of Tattooing - Beyond Instagram: Using TikTok and Twitch to Build Your Tattoo Business
Instagram has long been a go-to platform for tattoo artists showcasing their portfolios, but if you're looking to grow your client base further and stand out from the crowd, it's time to explore less conventional, yet highly engaging platforms like TikTok and Twitch. Here's how artists are successfully expanding their businesses through these innovative channels.
The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.
Being good at tattooing is one thing.Running a sustainable, profitable, life-supporting business is another. If you’re living appointment to appointment, burning out, forgetting your taxes, and wondering why you're still struggling financially; It’s not because you’re not talented.It’s because no one ever taught you how to actually build your business. Let’s change that.
The Business of Tattooing: Turn Tattoo Consultations to Paid Bookings
A great consultation can turn a curious inquiry into a lifelong client. If you want to nail your next tattoo consultation, here are some tips to help you prepare and win over clients.
The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season
Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.
The Business of Tattooing: The 5 Mistakes You're Making On Instagram That Are Costing You Tattoo Clients 😱
Right now, QUALITY is more important to the algorithm. The priorities are constantly changing as the IG gods keep changing the metrics, but consistency is something that has consistently been important.
About the Electrum Blog:
From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.
A few of the things you'll find in our blog posts:
- Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
- Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
- Product Information: Details about our specific products.
- Interviews and Events: Discussions and recaps from industry events.
