The Business of Tattooing - The Importance of Being Human: Connecting with Your Tattoo Clients

In the world of tattooing, technical skill is only part of the equation. Tattoos are deeply personal, often carrying stories, emotions, and meaning for the people who wear them. As a tattoo artist, your clients aren't just looking for a great piece of art—they’re looking for someone they can trust with their stories, their vision, and even their vulnerabilities. One of the most powerful ways to build that trust is by showing your human side. Letting your clients see who you are beyond the tattoo machine can make a world of difference in your career and client relationships.

Why It’s Important to Be Human to Your Clients

1. Building Trust and Comfort:
   Tattooing is an intimate experience. By sharing parts of your personality, your journey, or your values, you create a connection that makes clients feel safe. This trust allows them to open up about their ideas, which leads to better collaboration and more meaningful tattoos.

2. Standing Out in a Crowded Industry:
   The tattoo industry is competitive, and technical skill alone may not be enough to set you apart. Clients are more likely to book with someone they feel connected to. Your story, personality, and unique vibe can make you memorable in a sea of talented artists.

3. Fostering Long-Term Relationships:
   When clients see you as a person rather than just a service provider, they’re more likely to return for future tattoos. They’ll also feel more invested in your success and recommend you to friends and family.

4. Creating a Safe and Inclusive Space:
   For clients who are marginalized, nervous, or new to tattooing, seeing you as approachable and genuine can make all the difference. Sharing your values and being open about your identity or beliefs (if you’re comfortable) can help clients feel more at ease.

How to Show Your Human Side to Clients

1. Share Your Story: Use social media, your website, or in-person interactions to share your journey as a tattoo artist. How did you get started? What inspires your work? Being open about your path makes you relatable and shows clients the passion behind your art.

2. Be Present Online: Post about more than just tattoos. Share your hobbies, interests, or behind-the-scenes moments from your day. Whether it’s your love of alternative fashion, your pets, or your favorite coffee spot, these glimpses into your life make you approachable.

3. Engage in Conversations: Take the time to chat with your clients during consultations and sessions. Ask about their lives and share a bit about yours. It’s in these moments that deeper connections are built.

4. Be Honest and Transparent: If you have policies, preferences, or limitations, communicate them clearly and with kindness. Being upfront shows respect for your clients and fosters mutual understanding.

5. Show Your Values: If social justice, mental health, or inclusivity are important to you, let that shine through in your branding and interactions. Clients who share those values will be drawn to you.

The Benefits for You as an Artist

When you let clients see who you are, you’ll attract people who resonate with your personality and values. These are the clients who trust your creative vision, respect your boundaries, and often give you the freedom to create your best work. Tattooing becomes less transactional and more collaborative, allowing you to grow not just as an artist but as a person.

By making yourself human to your clients, you’re not just creating tattoos; you’re creating experiences that clients will cherish for a lifetime. And in the end, isn’t that what this craft is all about?