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Electrum's tattoo culture blog

Electrum's Tattoo Culture Blog

The Business of Tattooing - That’s Not ADHD — That’s Just Poor Shop Systems (And How to Actually Fix It)
bookings

The Business of Tattooing - That’s Not ADHD — That’s Just Poor Shop Systems (And How to Actually Fix It)

Memphis Mori

You’re not a mess.You’re not bad at being organized.And babe, you don’t need to “just focus harder.”You need better systems that actually work with your brain.   Tattooing demands insane levels of mental load every day:✅ Hygiene and bloodborne safety✅ Design focus✅ Client conversations✅ Time management✅ Physical stamina   If you don’t have good systems in place, it’s not if you’ll burn out,  it’s when.

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The Business of Tattooing - How to Protect Your Clients From Scams
business

The Business of Tattooing - How to Protect Your Clients From Scams

Memphis Mori

Keep it simple! Don't overcomplicate it by having a million different ways to book. We recommend not booking through social media, but encouraging clients to email or complete an official form. The more options you give, the more opportunity there is for scammers to take advantage of.

The Business of Tattooing - How To Set Up An Engaged Instagram Account For Your Tattooing
bookings

The Business of Tattooing - How To Set Up An Engaged Instagram Account For Your Tattooing

Memphis Mori

YOUR ACCOUNT USERNAME, NAME AND BIO Your username should be your name or business name, as short as possible and if your name alone is not available; try adding a word for context "tattoo, tattoos, ink" for example if your name is Joey Smith, @joeysmith, @joeysmithtattoos, @inkbyjoey @joeytattoos etc. in your bio, your name should be your name or business name and then the city you work in and your profession. for example, Joey Smith | Tattoo Artist in Elkhart IN or Joey Smith Tattoos | Elkhart IN

The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.
business

The Business of Tattooing - You’re Not Just a Tattoo Artist — You’re a Business Owner.

Memphis Mori

Being good at tattooing is one thing.Running a sustainable, profitable, life-supporting business is another. If you’re living appointment to appointment, burning out, forgetting your taxes, and wondering why you're still struggling financially; It’s not because you’re not talented.It’s because no one ever taught you how to actually build your business. Let’s change that.

The Business of Tattooing: Turn Tattoo Consultations to Paid Bookings
bookings

The Business of Tattooing: Turn Tattoo Consultations to Paid Bookings

Memphis Mori

A great consultation can turn a curious inquiry into a lifelong client. If you want to nail your next tattoo consultation, here are some tips to help you prepare and win over clients.

The Business of Tattooing: How to Prevent Burnout as a Tattoo Artist
business of tattooing

The Business of Tattooing: How to Prevent Burnout as a Tattoo Artist

Memphis Mori

Burnout is common in the tattoo industry, but it’s not a sign of weakness or failure. By setting boundaries, taking care of your physical and mental health, and reconnecting with your creative side, you can manage burnout and keep your love for tattooing alive. 

The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season
bookings

The Business of Tattooing: Nine Free Ideas To Gain Tattoo Clients During Slow Season

Memphis Mori

Promoting your tattoo business effectively doesn’t always require a large budget. With some creativity and strategic planning, you can boost your visibility and attract new clients without spending a dime. Here are some clever, free marketing ideas to help tattoo artists grow their business.

The Business of Tattooing: The 5 Mistakes You're Making On Instagram That Are Costing You Tattoo Clients 😱
business of tattooing

The Business of Tattooing: The 5 Mistakes You're Making On Instagram That Are Costing You Tattoo Clients 😱

Memphis Mori

Right now, QUALITY is more important to the algorithm. The priorities are constantly changing as the IG gods keep changing the metrics, but consistency is something that has consistently been important.

About the Electrum Blog:

From tattooing's past to the future, the team of artists and shop owners at Electrum share their perspectives and knowledge on everything tattoo industry.

A few of the things you'll find in our blog posts:

  • Business and Industry Insights: advice and ideas for tattoo business growth, current industry trends and strategies for attracting clients, whilst managing a full schedule.
  • Compliance and Safety: Information regarding regulatory compliance and our mission to produce safe, compliant inks.
  • Product Information: Details about our specific products.
  • Interviews and Events: Discussions and recaps from industry events.
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