ELECTRUM'S TATTOO CULTURE BLOG

Every tattoo artist dreams of a steady stream of clients who love their work, respect their time, and align perfectly with their artistic style. But attracting your dream clients doesn’t happen by chance - it’s all about intentional branding, marketing, and building relationships. Here’s how to make it happen:

Walk-ins are one of the most iconic parts of tattoo history. For decades, they defined shop culture: neon “Tattoo” signs glowing, clients flipping through flash, and spontaneous choices made in the moment. It was fast, accessible, and social—tattooing as part of the street. But today’s industry looks different. Between Instagram portfolios, booking apps, and specialized styles, most artists are booked weeks (sometimes months) in advance. The romantic idea of strolling in for a quick piece feels almost like a relic.

For new tattoo artists who want to work clean, stay legal, and keep clients safe. Your station is the foundation of your practice—not just how it looks, but how it protects. Whether you're setting up at a street shop, a private studio, or your first apprenticeship, these 7 steps will help you meet (or beat) health board standards and avoid the kind of viral videos no one wants.

As a tattoo artist, you’ll work with clients from all walks of life. While most are respectful and excited about their tattoo journey, you’ll occasionally encounter clients who can be *challenging*. Whether they’re indecisive, overly critical, or difficult to manage, handling these situations with professionalism is crucial for maintaining your reputation and creating a positive experience for everyone involved.

Every tattooer knows: it’s not just the art that keeps clients coming back—it’s the experience. From the moment someone hits “Send” on that first DM to the day their tattoo heals, you’re building trust (or losing it).

If you’re in an apprenticeship and feeling like a total fraud—you’re not alone. You might be staring at your shaky linework thinking, “Why am I even doing this?”“I’m never going to be as good as my mentor.”“They probably regret taking me on.” First of all: Breathe.Every artist you admire started here. And no—you’re not supposed to be good yet.

Being a tattoo artist is incredibly rewarding, but it can also be mentally and physically demanding. Long hours, high-pressure creative expectations, and constant interaction with clients can take a toll on your mental health if you’re not careful. Prioritizing self-care and establishing healthy habits isn’t just about feeling good—it’s about ensuring you can continue creating amazing art while maintaining your well-being. Here are the best habits for tattoo artists to support mental health

Creating engaging, professional-grade content is essential for tattoo artists looking to boost their visibility and attract more clients. Here’s your ultimate guide, complete with gear recommendations and specific filming techniques.

Let’s be real:Tattoo apprenticeships don’t come with a 401(k), a steady paycheck, or health benefits. In fact, most of them come with zero income and plenty of expenses. So, can you work a job while you apprentice?Short answer: Usually, yes. But it’s complicated.

As a tattoo artist, creating a cohesive brand goes far beyond simply showcasing your tattoo style. Your brand is the unique, memorable experience clients associate with you, from the way you interact to your studio's atmosphere and even the aftercare you provide. In 2025, clients are seeking artists who not only create great tattoos but also deliver an experience that reflects their own personalities, values, and aesthetics. Here’s how to build a cohesive brand that makes your work unforgettable and helps you attract more clients.

Every tattooer knows the thrill of a getting a new client - but repeat clients?! They’re the backbone of a sustainable career, returning clients not only bring steady income, they also become your biggest advocates, sending you referrals and posting your work on social media. So why do some clients stay in a long term relationship with one artist for years while others bounce? The answer is partially customer service and the other part: psychology.

So you want to be a tattoo artist? Sick. But before you say yes to an apprenticeship—or drop a few thousand bucks—you need to ask the right questions. Why?Because not all apprenticeships are created equal. Some are solid mentorships that launch great careers. Others are overpriced, abusive, or… let’s just say questionable. These ten questions will help you spot the difference before you're scrubbing tubes for two years and learning nothing.